Tuesday, April 28, 2015

April TRI News

Sunsets are one of my favorite subjects. I never tire of them. This one was pretty special because of the quiet and spring warmth of a near perfect day. A lone duck swimming in the foreground was enjoying it as well. The sun sets over the trees on the Quag here in Sterling. The rail-trail runs the middle of the Quag and West Lake Waushacum, so from this vantage you can see sunsets over the Quag, sunrises over West Lake Waushacum. It is a wonderfully peaceful place to be. You can see the full image here. Friend me on Facebook, look at my blogs, or look me up on Flickr.

In This Issue

April 2015

Skype for Business

Inbound Marketing

FujiX100T

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

Lync is now Skype for Business

Beginning April 14th, Microsoft Lync started being transitioned to Skype for Business. For those of us that have used Lync, this is a welcome change and offers us a bit more flexibility. Considering there are about 300 million skype connections worldwide, it could be considered a standard. There is a lot to Skype because it handles voice, video, multi-user, Windows 8 functionality, I have taken a Lynda.com course on Skype.

If you would like to see an all-hype advertisement from Microsoft, check out this video. It is under 2-minutes and implies a great deal.

All that said, Microsoft is working hard on the technology and capability with a lot of functionality rolling out this month. For example, Skype for Broadcasters part of the Skype in Media offering. A great video to watch to see the what can be done with Skype is Eric Whitacre's 2013 "live" short-version: Virtual Choir or 2011 "recorded" long version: Virtual Choir, which was presented in a TED conference. The latter is an inspirational presentation.

In any case, Skype for Business is bound to become a standard in calling for all Office 365 Users and is certainly a refreshing step forward for Lync users. Stay tuned.

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

Inbound Marketing

I have written about inbound marketing on and off for some time. If you were curios to learn more, Leading Results is offering a few webinars that will help you get up to speed beginning May 21st at 1pm Eastern. The first webinar is 8 minutes.

Seminar 1

Focuses on New Leads and Sales Through Inbound Marketing and Inbound Sales (Join us on May 21 @ 1PM EST, 10AM PST) Marketing - We'll review Inbound Marketing essentials such as keywords, long tail keywords, and content that helps prospects find you. Sales - We'll dive into Inbound Sales and show you how to manage MQLs through Sales into pipeline. We'll shine special attention on how you need to speak differently to an inbound lead.

Seminar 2

Learn how to produce New Leads and Sales Through Effective Referral Marketing: We'll focus on industry partners and customers, how to be truly talkable to customers, using the perfect introduction for partners. Learn how to use CRM to track the productivity of your referral sources, remembering that in selling referrals you need to be sure to take them back through your entire value proposition.

Seminar 3

Dive into Creating New Revenue from the Customers that Love You: Learn about creating add on offers, regular client meetings, paying attention to what customers are telling you. Using CRM to track the total customer experience and building the depth of your customer information.

For more information or to sign up - click here for the first Webinar

TRI is a

Specializing in deploying

Fuji X100T

I just purchased a new camera for travel and street photography. Not a replacement for my full-frame DSLR, but as a second camera. The Fuji X100T is the 3rd generation compact camera originally introduced by Fuji in 2010 as the X100 and followed by the X100S. It is a fixed length lens camera which means that there is no zooming in or out, you are forced to move your body in order to frame your shot. It has a 16.3 megapixel APS-C sensor (15.8x23.6mm) which is not full frame (35mm) but combined with the 23mm lens provides 35mm equivalent photographs. It has a rear 3" LCD monitor, electronic shutter, it is mirrorless and near silent when shooting (although you can optionally add sound effects). It is capable of HD video although that is not what makes this camera is all about.

What makes this camera special is its size, 14oz and about 5" x 3" x 2", ISO 100-6400 (51.2k electronically), maximum aperture is F2.0, dial in the shutter speed for shutter priority - as high as 1/4000 (faster electronically) or as slow as 30 seconds, dial in the aperture for aperture priority f/2 to f/16, dial in both for manual. EV +/-3 steps, built in flash and flash hot-shoe, viewfinder that is optical, electronic or hybrid, macro focus as close as 10cm (about 4"). It has phenomenal depth of field capabilities, very fast auto focus with up to 49 focus points, able to shoot 6 frams per second.

Now add Wifi control and you have an incredibly powerful and stealth camera for street photography. The iPhone Fujifilm CamRemote App handles remote control, photo transfer and GPS tagging of photos. Taking macro photographs using your iPhone is nothing less than awesome. Your viewfinder becomes your iPhone and it allows you to see the depth of field and bokeh as you change the aperture - with your iPhone. Some pictures I took with the iPhone CamRemote App and transferred to my iPhone and uploaded to the web can be seen here: Fuji X100T Photographs.

Do I like this camera? A resounding Yes!

Social

Nuts and Bolts

This almost always helps speed up your computer; clearing temporary Internet files. Internet Explorer - Internet Options - Delete temporary files, history, download history, form data, tracking protection (omit Cookies and Passwords). If you use Firefox or Chrome, right click on your C-Drive and click Properties. Then select Disk Cleanup and delete unwanted temporary files.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564

Tuesday, March 17, 2015

March TRI News

I have a fascination for night pictures. Color is different at night and the camera sensor captures light differently than our eyes. Our eyes see glimpses of light whereas the camera collects the light for as long as the shutter remains open. Light accumulates over time and the color of light shines through. You begin to see blue, orange, pink and green along with automobile headlight white and taillight red. This image is taken on the roof of the Major Taylor parking garage in Worcester looking southwest towards Mt. Carmel with the US Post Office in the left foreground. You can see the full image here. Friend me on Facebook, look at my blogs, or look me up on Flickr.

In This Issue
March 2015

Apple Watch

How Fast?

Force of Touch

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

First Look at the Apple Watch

The Apple Watch was introduced last week. It looks to be a ipod that wraps around your wrist. It is significant in a Apple Watchnumber of ways. First, it has WiFi (802.11 b/g/n) just like Starbucks, your place of business and your home. It has Bluetooth, like your new car or phone. It can read your heart rate as well as your movement with a gyroscope and accelerometer. It has a speaker and a microphone as well.

We can now all be Dick Tracy for real! Unlike Google Glass, this little guy has some real potential because it has real applications.

You will be able to buy things at the store with the Apple Watch because it will be synced with your Apple Pay account. Apple says there are already Apps available from airlines and department stores. Social Media will be a buzz as Twitter and Instagram take hold.

Not all these applications sit on the watch however, like Google Glass, the Apple Watch will sync to your phone and become an extension of your phone. Notifications of texts, email, phone calls, scheduled tasks can come from your watch. It can become a remote control for your phone's camera improving all of your selfie's. You can control Apple TV or control your phones music. You can use the "digital crown" to view photos, read the weather, look at a map, check stocks or review your workout. You can even talk to Siri if you wish. Rumor has it that this new device will tell time as well.

Sorry, you won't see one of these devices on my wrist anytime soon. I like the technology, call me old-fashioned, but I'll continue to reach for my phone.

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

How Fast Do We Need To Be?

I was reading the blog by my friend and marketing guru Dan Kraus on What's the new thing? and it got me thinking about how technology has changed since I began this company in 1982 and the role we have played in that change. I pondered the question, how fast do we need to be tomorrow?

Back in 1986 when we created our first Freight Accounting system, we were striving to replace ledger books, index cards and Mom & Pop mentalities. When we added zip code based tariffs to these systems to automatically rate shipments based on freight class and weight, it was a real breakthrough. We were the first to implement 3-digit zip code rating systems in New England by creating our own zip to mileage conversion system making it easier, faster and more accurate to provide quotes to customers.

Then came the Internet and on-line information. We stepped up. ,We switched to SQL Server based software, put in our own Web-Server farm and began to flow information from client to customer via the web. We then added the customer to client connection with on-line order entry and rating.

Not fast enough? No, not yet. As the digital infrastructure took hold, we needed to go mobile. We needed to pass information from the office to the customer in the field and back again. Dispatch tickets automatically got sent to mobile devices in the field, delivery signatures were sent back to the office and then pushed out to the Web. All in a matter of seconds.

Are we fast enough yet? I guess not.

If we accept the premise that we are not yet fast enough, what else do we need to do? The answer is clear because we have been doing it for more than a year. What comes before the order is placed? For our clients, it is the sale. That is where our new development is right now. Working on the sale.

Using the web to harvest and evaluate new prospects is a growing trend and requires some pretty fancy integration to make it productive and effective. That is where we come in. We have become specialists in this type of integration. Curious how? Read more next month.

Dan Kraus is President of Leading Results specializing in inbound and referral marketing coaching, strategy development and social media effectiveness based in Charlotte, North Carolina. info@leadingresults.com

TRI is a

Specializing in deploying

Coming Soon? Force of Touch

Continuing with the Apple theme, it looks like Apple intends to introduce pressure sensitivity to its devices. Apple Force Touch technology is something that has been available with Intuos Wacom Tablet Pens, but never for the iPhone or iPad. It will be a very big hit for gaming and drawing applications. Applying greater pressure can be used to make a line darker or wider in a drawing application. In games, pressure can make the difference between a small or large swing, short or long throw, slow or fast pitch. It will change how you use the device.

Currently, you can purchase a pressure sensitive stylus for your iPad. Jot Touch, Adonit and Intuos all make these. But the new technology will allow your fingers that same capability.

Social

Nuts and Bolts

Adobe Acrobat is the undeniable default PDF reader, but it has become a real pain in the behind. In Adobe's desire to be all things to all people all the time, the application has grown out of control. But there are ways to tame it. Play with Preferences.

Under Edit - Preferences, there are literally hundreds of settings available. Here are a few that may change things for the better. Under General; turn off 'Show messages when I launch Acrobat'. Turn off 'Show splash screen'. Turn on 'Do not show edit warnings'. Under Documents, turn off 'Automatically save document changes to temporary file. Under Full Screen, turn on 'Escape key exits', turn off 'Alert when document requests full screen, turn off 'Current document only'. Under Updater; turn on, 'Do not download or install updates automatically'. Instead, control that yourself by clicking Help-Check for Updates when YOU have time. Lastly, experiment with other settings.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564

Tuesday, February 17, 2015

February TRI News

Winter has dug in and many of us have experienced cabin fever with the almost nine feet of snow we have recieved so far this year combined with the frigid cold visiting from the North Pole. Escaping the grasp of our New England weather and lack of color makes us look for color everywhere and anywhere. This Mama Cardinal is a frequent visitor of late. I suspect it is the breakfast menu. Although you can't see the detail in this picture, if you click this link, you will see her full screen. She is really quite beautiful and a treat when most of what we see these days is a mucky brown color.
Friend me on Facebook, look at my blogs or here, or look me up on Flickr.

In This Issue
February 2015

Six Years

Drive Sync

RoboCalls

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

Six Years and Going Strong

We are celebrating the 72nd issue of the trif.com newsletter this month. We started sending out this monthly newsletter in March of 2009. It is quite the challenging comittment producing a regular newsletter. On top of the constant eyes and ears open for worthy material, It takes 4 to 6 hours to prepare, write, edit and transmit. When we began, we used Constant Contact templates and their image library. It was limiting. So in 2011, we created our own HTML template in Adobe Dreamweaver - the same application we often use for web site development and web applications. It allows us the flexibility to shape the Newsletter the way we want.

For those of you that do not produce a periodical, let me attest to the fact that it helps. Our Newsletter is sent to a mailing list of about 680 recipients. It is read by about 24% of you. Surprisingly, that is a good number.

Sending out the Newsletter helps for a few reasons. First, we don't visit all clients all the time, so it helps clients know we are still around. It also alerts clients to new ideas that may have some application to their needs. Lastly, it serves as a reminder of the many services we provide, how to contact us and where to find us on social media.

Please, if you haven't in the past, let us know you appreciate our Newsletter simply by clicking here. It will register your vote, nothing more. Thanks!

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

Finally, a Drive Sync Program that Works!

I have looked for a simple disk drive sync program for a long time. I finally found it. SyncBack Free or SyncBackSE or SyncBack Pro. For anywhere from $0 to $54.95 you get a simple, functional application that does exactly what you want. Copy folders of files from one disk to a 2nd disk every night, but don't recopy files that have already been copied, just copy the new and changed files; and give me a report of any problems that ocurred; and don't give me some compressed file containing all the individual files, I want an exact copy that I could swap out if I wanted; and whatever you do, don't give me a full-backup followed by a dozen differential backups. Ugh! Please, keep it Simple!

Well I use SyncBack Free on my laptop and it copies all my image files from one USB Drive to a 2nd USB Drive - every night. I have about 700GB of images going back to 1997. They are irreplaceable. And it grows at about 10GB per month. I need to save all images in at least three different places plus the cloud. Well I do better than that! I have three 2TB (terabyte - 1,000GB) USB drives. I use one as my main drive and I swap out the other two drives.

Just so you know, I also have all my current year pictures on SD Cards. I do not delete pictures from SD Cards, I buy new SD Cards. And lastly, I backup all my personal computers (about 7TB of data) to the cloud with Crashplan and developed pictures also get backed up to the cloud using Dropbox..

Yes, I believe in redundancy. At the office, I have at least 4 copies of every file on disk drives or in the cloud. I never-ever want to lose a file. And if I touch a clients computer, I do the same thing.

I learned my lesson long ago, I mean long ago! It was 1984 and I wrote a program that controled a Tandy personal pen plotter. Before we had drivers that allowed you to just print to a pen plotter, we had to write a program that addressed the pen and directed it to move around in the x and y coordinates. I worked tirelessly for days fine tuning this program to type words in different sizes at different locations, centered or justified left or right, draw lines and boxes and grab different colored pens. It was, at the time, awesome and great fun to watch. And then I accidentally over wrote the program. It was gone forever, never to be replaced.... ever. For thirty years, the agony of that loss has remained engrained in my mind. I remember the physical ache in the pit of my stomach, that Oh S&!%$ moment when I pushed the enter key. It is something I never want to repeat. Ever.

TRI is a

Specializing in deploying

End Robot Telemarketing Calls

Bruce Horowitz from TechRoadmap Inc. shared this valuable tidbit. Nomorobo.com can help end those incessant robotic telemarketing calls that we all get constantly.

It was the winner of the FTC anti-robocall challenge as the best over-all solution. Popular Science reports that Aaron Foss came up with the Nomorobo system, which intercepts incoming calls before they reach people's phones, then determines whether the caller is an illegal robot before deciding whether to let the call through.

The system compares incoming numbers with whitelists and blacklists the Federal Trade Commission maintains. The determination even works when a blacklisted robocaller uses caller ID spoofing to make it appear as if the call is coming from a non-blacklisted number.

If you have VoIP and your provider allows you to do simultaneous ring then you add NoMoRobo's number to your simultaneous ring list and their computer answers after the first ring and hangs up on the robocall if the calling number is in their database of spam callers.

Bruce says that it works like a charm. It does still ring once on your own phone but it's a lot better than you or your voice-mail answering. Bruce has tested it on FiOS and a Vonage line.

Bruce Horowitz is a PhD and founder of TechRoadmap created to address the time pressures on research and product development managers. With TechRoadmap you can outsource strategic and tactical Intellectual Property Services to focus yourself on growing your company.

Social

Nuts and Bolts

Does your Windows computer seem to sloooooowwww down from time to time? Don't hesitate to look to Windows Task Manager to find out what it is working on. It can help you figure things out and over-time you will get a feel for what programs and services should be running and which ones shouldn't. When you see something you don't know? Just google the program or service name. Google is great at telling you what programs do and if they are necessary. You can stop any application that is running from the Task Manager, but exercise caution.

To run Task Manager, just hit Ctrl-Alt-Del and select Task Manager. In the Processes Tab, click on CPU, Memory or Disk (Win8) or I/O (Win7), and the columns will be reordered. Click on ServicesTab, look down the list of Services running to look for items that might not belong. It will take some experience, but in time this can help. Win8 Task Manager is more informative than Win7.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564