Wednesday, May 27, 2015

May TRI News

This is an iPhone 6 panorama converted to black and white in Photoshop. I love the drama that black & white brings to a photo. This is an undeveloped area in the Naples Botanical Gardens, Naples, Florida. At the time this photo was taken, a dinosaur exhibit was being presented with moving T-Rex and roaring sound and tar pits. Turning this otherwise beautiful and warm day into black and white allowed me to produce what might be construed as a tar pit where there was none. You can see the full image here. Friend me on Facebook, look at my blogs, or look me up on Flickr.

In This Issue

May 2015

Flying

Corporate Value

Software Review

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

Flying

Lately, it seems the airlines in their quest to run 110% full are squeezing patrons to the breaking point. On trips under 1,500 miles, it is making more sense to drive than fly. Less costly, more fun, less headaches and stress. Sad to say, unless you live in a major hub, direct flights are becoming very difficult to find. Boston is not a major hub.

I recently spent hours booking air travel to Cabo San Lucas in Baja, Mexico. This was not my first time booking flights online, I have done it many times. It is just harder these days. In order to fly to Cabo from Boston, a low cost option was to fly to Mexico City and lay over for 17 hours. Really?

Although the options are still pretty awful, I came across SkyScanner a web site, iPhone App and Android App. You can use Skyscanner to check for flights (and cars and hotels). The list of airlines scanned is extensive and seems to only omit Southwest which doesn't participate in any online booking sites other than its own. Using the App and changing departure and return dates was easy. It is very helpful to quickly see all the options available.

When you book your own flights, here are some ideas for you to consider. Search often and over a period of time. Get the Twitter feed from airwatchdog. Make sure you check Expedia, Travelocity and Orbitz, but also check American Express Travel (especially if you have points), SkyScanner and Southwest and check airline sites directly. Leave yourself open to traveling on off days. For example, flying on a Monday or Tuesday is often less than a Saturday or a Sunday. Good information can save hundreds of dollars.

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

Corporate Value and the Just Index

A Ted Talks first introduced me to the Just Index, but I have done a good deal of reading since. Paul Tudor Jones, founder of the Tudor Group (manage hedge funds) has started Just Capital. He stated that the widening gap between the richest and the poorest will get closed, somehow history always handles the gap, usually by revolution, war or higher taxation. He proposes to find another solution, a solution based on market forces rather than political uprising or bloodshed. His idea is the Just Index. His proposal, survey 20,000 Americans on the parameters of value beyond earnings per share, that is the value to all stakeholders, and then rank the top 1,000 companies performance. We should see the results next year.

It is a concept not dissimilar to the efforts put forth by Conscious Capitalism which believes that companies should focus not just on shareholders, but on the entire value of the business including customers, community, suppliers, employees and environment.

His board members include the likes of Arianna Huffington, Deepak Chopra and Jennifer McCrea. His intention seems sincere, evaluating businesses on their long-term contribution to society rather than just the short-term benefit to share-holders.

Financial Times reports that the market is trying to also adjust by implementing evaluations in accordance with the Global Sustainable Investment Alliance which is an alliance of investment organizations dedicated to integrating the value of sustainability of the business and the environment into the over-all value of corporate worthiness. The valuations are defined as environmental, social, and governance (ESG). Bloomberg reports ESG data on10,500 companies world wide.

Another indication that value to society is becoming more important can be seen looking at the Shared Value Initiative. As stated in their website, the Shared Value framework (originally described by Professor Michael E. Porter and Mark R. Kramer in a Harvard Business Review article) defined a new role for business in society to advance social progress and deliver social impact.

These programs all look at the roll of business in our society. For more in depth reading on the changing role of businesses in our society, read this report produced for the Clinton Global Initiative. Is there cause for optimism?

TRI is a

Specializing in deploying

Is It Time For a Software Review?

At what point do you consider having functional portions of your software re-written? The answer is different for everyone, but it usually stems from looking at these factors:

  • Communication
    • Ease of integrating operational data with customers and vendors
    • Better use of automating tools like email, file sharing, web portals
    • Implementation of customer relationship management techniques to improve customer information
    • Benefits of going mobile
    • Voice over IP integration
  • Technical
    • Advances in display screens as well as the use of multiple displays
    • Use of headsets
  • Business Intelligence
    • Looking at the bigger picture
    • Tracking customer utilization
    • Creating a Corporate Dashboard

As with all things, software is designed in light of the technology of the times. As times change, software enhancements can harness advances in technology and communication improving operations, customer service and profitability. Only you can know if it is the right time to think about exploiting these improvements. Send an email if you would like to have a conversation.

Social

Nuts and Bolts

Camera users: For those of us lacking perfect vision, setting your diopter on your camera may make the difference between a clear shot and an out of focus shot if you ever focus manually. 98% of the time when you see blurry but the results are great when using auto focus it means your camera's diopter is not adjusted for your eye. Here is how to set it on a 35mm camera. Have the camera focus on a scene at infinity, then rotating the diopter all the way on the plus + side, rotate back till the scene is as clear as possible.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564

Tuesday, April 28, 2015

April TRI News

Sunsets are one of my favorite subjects. I never tire of them. This one was pretty special because of the quiet and spring warmth of a near perfect day. A lone duck swimming in the foreground was enjoying it as well. The sun sets over the trees on the Quag here in Sterling. The rail-trail runs the middle of the Quag and West Lake Waushacum, so from this vantage you can see sunsets over the Quag, sunrises over West Lake Waushacum. It is a wonderfully peaceful place to be. You can see the full image here. Friend me on Facebook, look at my blogs, or look me up on Flickr.

In This Issue

April 2015

Skype for Business

Inbound Marketing

FujiX100T

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

Lync is now Skype for Business

Beginning April 14th, Microsoft Lync started being transitioned to Skype for Business. For those of us that have used Lync, this is a welcome change and offers us a bit more flexibility. Considering there are about 300 million skype connections worldwide, it could be considered a standard. There is a lot to Skype because it handles voice, video, multi-user, Windows 8 functionality, I have taken a Lynda.com course on Skype.

If you would like to see an all-hype advertisement from Microsoft, check out this video. It is under 2-minutes and implies a great deal.

All that said, Microsoft is working hard on the technology and capability with a lot of functionality rolling out this month. For example, Skype for Broadcasters part of the Skype in Media offering. A great video to watch to see the what can be done with Skype is Eric Whitacre's 2013 "live" short-version: Virtual Choir or 2011 "recorded" long version: Virtual Choir, which was presented in a TED conference. The latter is an inspirational presentation.

In any case, Skype for Business is bound to become a standard in calling for all Office 365 Users and is certainly a refreshing step forward for Lync users. Stay tuned.

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

Inbound Marketing

I have written about inbound marketing on and off for some time. If you were curios to learn more, Leading Results is offering a few webinars that will help you get up to speed beginning May 21st at 1pm Eastern. The first webinar is 8 minutes.

Seminar 1

Focuses on New Leads and Sales Through Inbound Marketing and Inbound Sales (Join us on May 21 @ 1PM EST, 10AM PST) Marketing - We'll review Inbound Marketing essentials such as keywords, long tail keywords, and content that helps prospects find you. Sales - We'll dive into Inbound Sales and show you how to manage MQLs through Sales into pipeline. We'll shine special attention on how you need to speak differently to an inbound lead.

Seminar 2

Learn how to produce New Leads and Sales Through Effective Referral Marketing: We'll focus on industry partners and customers, how to be truly talkable to customers, using the perfect introduction for partners. Learn how to use CRM to track the productivity of your referral sources, remembering that in selling referrals you need to be sure to take them back through your entire value proposition.

Seminar 3

Dive into Creating New Revenue from the Customers that Love You: Learn about creating add on offers, regular client meetings, paying attention to what customers are telling you. Using CRM to track the total customer experience and building the depth of your customer information.

For more information or to sign up - click here for the first Webinar

TRI is a

Specializing in deploying

Fuji X100T

I just purchased a new camera for travel and street photography. Not a replacement for my full-frame DSLR, but as a second camera. The Fuji X100T is the 3rd generation compact camera originally introduced by Fuji in 2010 as the X100 and followed by the X100S. It is a fixed length lens camera which means that there is no zooming in or out, you are forced to move your body in order to frame your shot. It has a 16.3 megapixel APS-C sensor (15.8x23.6mm) which is not full frame (35mm) but combined with the 23mm lens provides 35mm equivalent photographs. It has a rear 3" LCD monitor, electronic shutter, it is mirrorless and near silent when shooting (although you can optionally add sound effects). It is capable of HD video although that is not what makes this camera is all about.

What makes this camera special is its size, 14oz and about 5" x 3" x 2", ISO 100-6400 (51.2k electronically), maximum aperture is F2.0, dial in the shutter speed for shutter priority - as high as 1/4000 (faster electronically) or as slow as 30 seconds, dial in the aperture for aperture priority f/2 to f/16, dial in both for manual. EV +/-3 steps, built in flash and flash hot-shoe, viewfinder that is optical, electronic or hybrid, macro focus as close as 10cm (about 4"). It has phenomenal depth of field capabilities, very fast auto focus with up to 49 focus points, able to shoot 6 frams per second.

Now add Wifi control and you have an incredibly powerful and stealth camera for street photography. The iPhone Fujifilm CamRemote App handles remote control, photo transfer and GPS tagging of photos. Taking macro photographs using your iPhone is nothing less than awesome. Your viewfinder becomes your iPhone and it allows you to see the depth of field and bokeh as you change the aperture - with your iPhone. Some pictures I took with the iPhone CamRemote App and transferred to my iPhone and uploaded to the web can be seen here: Fuji X100T Photographs.

Do I like this camera? A resounding Yes!

Social

Nuts and Bolts

This almost always helps speed up your computer; clearing temporary Internet files. Internet Explorer - Internet Options - Delete temporary files, history, download history, form data, tracking protection (omit Cookies and Passwords). If you use Firefox or Chrome, right click on your C-Drive and click Properties. Then select Disk Cleanup and delete unwanted temporary files.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564

Tuesday, March 17, 2015

March TRI News

I have a fascination for night pictures. Color is different at night and the camera sensor captures light differently than our eyes. Our eyes see glimpses of light whereas the camera collects the light for as long as the shutter remains open. Light accumulates over time and the color of light shines through. You begin to see blue, orange, pink and green along with automobile headlight white and taillight red. This image is taken on the roof of the Major Taylor parking garage in Worcester looking southwest towards Mt. Carmel with the US Post Office in the left foreground. You can see the full image here. Friend me on Facebook, look at my blogs, or look me up on Flickr.

In This Issue
March 2015

Apple Watch

How Fast?

Force of Touch

Welcome to News from trif.com! First time readers, I am glad you're here! Returning readers, welcome back!

Greetings and welcome to our Newsletter! I want to share the many photos I have taken of places, people and things throughout the country and beyond. Each month our headline photo will be something new and different. The caption will present a small explanation. We hope you enjoy. Keep in mind, we don't want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback. By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Send me an email!

First Look at the Apple Watch

The Apple Watch was introduced last week. It looks to be a ipod that wraps around your wrist. It is significant in a Apple Watchnumber of ways. First, it has WiFi (802.11 b/g/n) just like Starbucks, your place of business and your home. It has Bluetooth, like your new car or phone. It can read your heart rate as well as your movement with a gyroscope and accelerometer. It has a speaker and a microphone as well.

We can now all be Dick Tracy for real! Unlike Google Glass, this little guy has some real potential because it has real applications.

You will be able to buy things at the store with the Apple Watch because it will be synced with your Apple Pay account. Apple says there are already Apps available from airlines and department stores. Social Media will be a buzz as Twitter and Instagram take hold.

Not all these applications sit on the watch however, like Google Glass, the Apple Watch will sync to your phone and become an extension of your phone. Notifications of texts, email, phone calls, scheduled tasks can come from your watch. It can become a remote control for your phone's camera improving all of your selfie's. You can control Apple TV or control your phones music. You can use the "digital crown" to view photos, read the weather, look at a map, check stocks or review your workout. You can even talk to Siri if you wish. Rumor has it that this new device will tell time as well.

Sorry, you won't see one of these devices on my wrist anytime soon. I like the technology, call me old-fashioned, but I'll continue to reach for my phone.

Technology solutions are a part of doing business just like sales and marketing, It is an important component in servicing customers, managing costs and controlling operations. Our capabilities bridge database design and development, Internet services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a step forward with technology? Looking to take advantage of the latest advances? Or just want to take advantage of your new computer?

Email me at rmj@trif.com The first consultation is always without charge.

How Fast Do We Need To Be?

I was reading the blog by my friend and marketing guru Dan Kraus on What's the new thing? and it got me thinking about how technology has changed since I began this company in 1982 and the role we have played in that change. I pondered the question, how fast do we need to be tomorrow?

Back in 1986 when we created our first Freight Accounting system, we were striving to replace ledger books, index cards and Mom & Pop mentalities. When we added zip code based tariffs to these systems to automatically rate shipments based on freight class and weight, it was a real breakthrough. We were the first to implement 3-digit zip code rating systems in New England by creating our own zip to mileage conversion system making it easier, faster and more accurate to provide quotes to customers.

Then came the Internet and on-line information. We stepped up. ,We switched to SQL Server based software, put in our own Web-Server farm and began to flow information from client to customer via the web. We then added the customer to client connection with on-line order entry and rating.

Not fast enough? No, not yet. As the digital infrastructure took hold, we needed to go mobile. We needed to pass information from the office to the customer in the field and back again. Dispatch tickets automatically got sent to mobile devices in the field, delivery signatures were sent back to the office and then pushed out to the Web. All in a matter of seconds.

Are we fast enough yet? I guess not.

If we accept the premise that we are not yet fast enough, what else do we need to do? The answer is clear because we have been doing it for more than a year. What comes before the order is placed? For our clients, it is the sale. That is where our new development is right now. Working on the sale.

Using the web to harvest and evaluate new prospects is a growing trend and requires some pretty fancy integration to make it productive and effective. That is where we come in. We have become specialists in this type of integration. Curious how? Read more next month.

Dan Kraus is President of Leading Results specializing in inbound and referral marketing coaching, strategy development and social media effectiveness based in Charlotte, North Carolina. info@leadingresults.com

TRI is a

Specializing in deploying

Coming Soon? Force of Touch

Continuing with the Apple theme, it looks like Apple intends to introduce pressure sensitivity to its devices. Apple Force Touch technology is something that has been available with Intuos Wacom Tablet Pens, but never for the iPhone or iPad. It will be a very big hit for gaming and drawing applications. Applying greater pressure can be used to make a line darker or wider in a drawing application. In games, pressure can make the difference between a small or large swing, short or long throw, slow or fast pitch. It will change how you use the device.

Currently, you can purchase a pressure sensitive stylus for your iPad. Jot Touch, Adonit and Intuos all make these. But the new technology will allow your fingers that same capability.

Social

Nuts and Bolts

Adobe Acrobat is the undeniable default PDF reader, but it has become a real pain in the behind. In Adobe's desire to be all things to all people all the time, the application has grown out of control. But there are ways to tame it. Play with Preferences.

Under Edit - Preferences, there are literally hundreds of settings available. Here are a few that may change things for the better. Under General; turn off 'Show messages when I launch Acrobat'. Turn off 'Show splash screen'. Turn on 'Do not show edit warnings'. Under Documents, turn off 'Automatically save document changes to temporary file. Under Full Screen, turn on 'Escape key exits', turn off 'Alert when document requests full screen, turn off 'Current document only'. Under Updater; turn on, 'Do not download or install updates automatically'. Instead, control that yourself by clicking Help-Check for Updates when YOU have time. Lastly, experiment with other settings.

Robert McKay Jones
TRI
9 Waushacum Avenue
Sterling, Massachusetts 01564

978-422-7770
rmj@trif.com


Copyright ©2015 TRI
All Rights Reserved
All Photographs Copyright ©2015 by Robert McKay Jones unless otherwise credited
Artists Sketch by Bruce Davidson
This document is provided for informational purposes only.
The information contained in this document represents the views of Robert McKay Jones and Transportation Resources, Inc.
All information provided in this document is provided "as is" without warranty of any kind, either express or implied.
The reader assumes the entire risk as to the accuracy and the use of this document.
Permission to use the words in this document for commercial purposes usually is granted. However, commercial use requires advance authorization.

Forward email


This email was sent to robertmckayjones.stager52@blogger.com by rmj@trif.com |  

Transportation Resources, Inc. | 9 Waushacum Avenue | Post Office Box 452 | Sterling | MA | 01564